Brand intensive, from vision to visual.
A one-day immersive where we tune in to the soul of your brand, build a strategy around it, and give it form - in words and visuals - so you can move forward with clarity, confidence and trust.
IS THIS YOU?
Right now, your brand
feels like it's almost there.
You keep looking outside yourself for the answer. Another designer, another strategy, another rebrand.
You have a vision and can feel its potential, but you struggle to express it through a visual identity that feels truly aligned and consistent.
You have something real to offer but when you try to put it into words, something essential keeps slipping through.
Showing up feels heavier than it should. Every piece of content, every decision about your brand, takes more energy than you want it to.
Your visuals look okay, but they don't quite feel like you. There's a version of your brand you can feel.
You know your work carries depth and uniqueness. You want your brand to reflect that. Fully.
You long for a brand that reflects your uniqueness
→ A brand that feels as true as it looks: one you can trust and move from with ease.
→ Words that actually hold what you mean. A visual language that feels unmistakably yours.
→ To stop second-guessing. To show up from a place that feels grounded and real.
→ Decisions that feel lighter. A direction you can return to, again and again.
What happens in Brand in a Day.
We spend one full day together, online or in person, moving through three layers. Soul first. Then mind. Then body. Each step builds on the last, until everything connects.
01 We tune in.
We begin with a guided meditation and brand energetics session. Before strategy or design enters the room, we map the invisible: the energy, the essence, the soul signature of your brand. This is where the real work begins — and where everything else is rooted.
02 We build clarity.
From what the soul revealed, we shape your strategy: your positioning, your brand story, your message. The words that actually hold what you mean. Your brand's voice — clear, grounded, and entirely yours.
03 We give shape.
Strategy becomes visual. We translate everything into a visual direction: colour, typography, aesthetic a language your brand can speak in. Not separate from what came before, but a natural expression of it.
04 Your Brand Guide.
Two weeks after the day, you receive a complete Brand Guide — your go-to place for clarity and direction. Everything we shaped together, beautifully documented and ready to build from.
You’ll walk away with A foundation.
You know what your brand stands for, what it sounds like, and how it wants to be seen. No more second-guessing.
CLARITY
You know what your brand stands for, what it sounds like, and how it wants to be seen. No more second-guessing.
TRUST
Your brand moves as one: soul, strategy and visuals in the same direction. Coherent, recognisable, true.
ALIGNMENT
Showing up no longer feels like something to figure out. It feels like something to move from.
EASE
This is for you if you feel it.
→ Your work carries depth and you want your brand to reflect that fully.
→ You've been searching for the right words, the right direction, the right visual language — and you're ready to find it.
→ You want to move forward from a place that feels grounded, without losing the nuance of what you do.
→ You're open to going inward — to meditation, to listening, to a process that starts at the soul.
→ You're ready to stop searching outside yourself and trust what is already there.
IRIS VAN T WOUT
Your guide for the day
Iris is a brand designer, art director and space holder. She developed the Brand Energetics system, a unique approach that maps the chakra system onto brand architecture and uses guided meditation as a central part of her process.
She has worked with entrepreneurs, founders and visionaries who are ready to give their work a form that truly reflects it.
When you work with Iris, you are not handed a brand. You uncover one.
Everything you need
to know.
FORMAT
We spend approximately 7 hours together moving through soul, strategy and visual direction.
One full day
DELIVERABLE
Delivered two weeks after the day. A complete, beautifully designed document you can use immediately.
Your Brand Guide
PREPARATION
Before the day, you'll receive a short preparation call of 1 hour to help you arrive with intention and openness.
Short prep beforehand
LIMITED SPOTS
Brand in a Day is offered in limited spots each month. Book a discovery call to check availability and see if it's the right fit.
Limited spots
Frequently Asked Questions
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No. Brand in a Day works whether you're starting from scratch or refining something that already exists. We start from wherever you are and build from there.
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Both options are available. In-person sessions take place in the Netherlands. Online sessions work just as deeply, the process is fully adapted for both formats.
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Completely. You don't need any experience with meditation. The guided sessions are gentle and grounded — designed to help you access what's already there, not to take you somewhere unfamiliar.
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Two weeks after the day, you receive a complete Brand Guide — your brand soul, positioning, brand story, visual direction, colour palette, typography and brand voice. A document you can use immediately and return to always.
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Book a free 30-minute discovery call. We'll talk about where you are, what you're looking for, and whether Brand in a Day is the right next step. No pressure, just a conversation.