She doesn't just talk about brands.
She changes how you feel about yours.
Keynote speaker, workshop host and creative guide.
Signature talk: The Soulful Brand | available in English and Dutch.
SPOKEN AT
WHAT IRIS BRINGS TO YOUR STAGE
A shift in perspective that changes how people create.
Every keynote blends strategy, creativity, and intuition into an experience that moves people. Rooted in her Brand Energetics methodology, years of experience as an Art Director, and her own personal story, Iris helps audiences see differently, feel deeply, and leave ready to act.
A story that moves people
From leading design projects across 80 countries to living in a camper in the mountains, Iris’s journey inspires others to create a path that’s truly their own.
A unique methodology
Brand Energetics is Iris’s signature chakra-to-brand methodology: a visual framework that helps people build authentic brands from the inside out.
Blending strategy with intuition, it leaves audiences with a fresh perspective and practical tools they can put into action immediately.
A presence that holds the room
Warm, direct, poetic, and refreshingly unexpected, Iris creates a space where people feel safe enough to think differently—and courageous enough to act on it.
The Soulful Brand
Wat bezield jou?
THE SIGNATURE TALK
What if a brand is not something you build but something you uncover? In this talk, Iris van 't Wout takes the audience on a journey from the inside out: from the moment she left a dream career at 28, built a camper during lockdown and drove into the mountains, to the voice she heard there that changed everything.
That voice became a methodology. The Soulful Brand is both Iris's story and an invitation to stop searching outside yourself for the right strategy, the right visuals, the right words, and to start listening to what is already there.
Using her Brand Energetics system, a framework that maps the chakra system onto brand architecture, Iris shows exactly how to access the soul layer of a brand that most agencies and strategists skip entirely. The result is a brand that doesn't just look right. It feels true.
What the audience takes away:
A completely new way of thinking about their brand: as energy, not just strategy
The Brand Energetics map, a practical framework they can use immediately
The soul, mind and body model
Permission to stop performing and start expressing
A connection to the soul of their brand
Everything you need
to know.
English or Dutch
LANGUAGE
45/90 minutes. Half or full day.
DURATION
FORMAT
Keynote · Workshop · Immersive
Based in the Netherlands, available internationally and online.
LOCATION
Art director.
Founder.
Shape-giver.
ABOUT IRIS
Iris van 't Wout is the founder of Aleph Agency, a creative agency devoted to building soulful brands.
Before Aleph, she was art director at Secrid. A brand with over 8000 retailers in 80 countries where she led creative teams, directed international campaigns and shaped the brand across every touchpoint.
She left that world at 28, built a camper during lockdown and drove into the unknown. What she found there became the foundation of everything she does now: a methodology rooted in meditation, brand energetics and the deep belief that you cannot design a feeling with your mind.
She speaks from lived experience and a way of seeing the world that makes people think differently about their work and themselves.
Your audience deserves
a talk that stays with them.
Reach out to explore availability, talk topics and how Iris can be shaped to your event. Every inquiry is answered personally.
Listen Up
Listen to the What’s next podcast with Iris on the impact of design. (it’s in dutch)