Art direction

If you can feel the soul of a brand in all its expressions, I've done a good job.

Why Work With Me

Art direction isn't a mood board handed off and forgotten. It's a set of choices I stay with, from the first concept through to the final image.

Rooted in Soul

Soul runs like a vibrant and powerful thread through everything I do. When you create from the soul, people connect to your work on a soul level. Whether that's a rebrand starting from vision and values, or a shoot built on a brand already in place, every choice comes from what the brand actually believes.

A team is ready if needed

I take a holistic approach to everything, recognising the interconnectedness of all. That's the photographer, the stylist, the retoucher, the developer, brought in project by project. Teams as small as two, as large as eight, whatever the work calls for.

Kept Simple

Communicate clearly and focus on the essence. Less is more. Ten years of expirance taught me what to cut so the message stays clear, whether that's a strategy document or a shot list, on a schedule and on a budget.

Proven on Real Work

An Awwwards Site of the Day. A 7.03% revenue increase for Secrid in the period after launch. Real brands, real numbers, from a single campaign to a full rebrand.

NPOWER

MUNE

FIELD OF O

CRHISTINE BOLAND

SECRID

DE HUISMEESTERS

  • New "Love the bold expressions used with the typography and the colours."List Item

    Cassie Ng, Dutch Digital Design curator & senior designer, Rōnin Amsterdam

  • "The editorial style really works. A lot of custom, unique components which keep things looking fresh and interesting."

    Christian Mezöfi, Dutch Digital Design curator & head of design, Dentsu Creative

Let’s Work Together

If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you.